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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Author(s): Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
Publish Date: 2013 Publisher: Harvard Business Review Press Format: Hardcover ISBN 10: 1633694577
ISBN 13: 9781633694576
Publish Date: 2013 Publisher: Harvard Business Review Press Format: Hardcover ISBN 10: 1633694577
ISBN 13: 9781633694576
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Item Price
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AbeBooks Used  | $19.77 FREE $19.77  |
AbeBooks New | $37.16 FREE $37.16 |
eCampus New | $49.95 USPS: $4.99 $54.94 |