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How Brands Become Icons: The Principles of Cultural Branding
Author(s): D. B. Holt
Edition: Illustrated
Publish Date: 2004 Publisher: Harvard Business Review Press Format: Hardcover ISBN 10: 1578517745
ISBN 13: 9781578517749
Edition: Illustrated
Publish Date: 2004 Publisher: Harvard Business Review Press Format: Hardcover ISBN 10: 1578517745
ISBN 13: 9781578517749
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