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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Author(s): Kevin Lane Keller, Vanitha Swaminathan
Edition: 5
Publish Date: 2019 Publisher: Pearson Format: Paperback ISBN 10: 1292314966
ISBN 13: 9781292314969

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Chegg
Semester Rental
$27.99
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$33.98
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