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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Author(s): Kevin Lane Keller, Vanitha Swaminathan
Edition: 5
Publish Date: 2019 Publisher: Pearson Format: Paperback ISBN 10: 1292314966
ISBN 13: 9781292314969
Edition: 5
Publish Date: 2019 Publisher: Pearson Format: Paperback ISBN 10: 1292314966
ISBN 13: 9781292314969
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Chegg Semester Rental  | $29.49 Standard Shipping: $5.99 $35.48  |
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AbeBooks Used | $28.18 Standard Shipping: $3.99 $32.17  |
Chegg Used | $43.49 Standard Shipping: $5.99 $49.48 |
AbeBooks New | $59.00 Standard Shipping: $3.99 $62.99 |